EW
Strategy / Brand / Website
Brand identity for dominant real estate team
The principal of this real estate team approached us for help with branding. Our projects often involve aligning a client’s offline success with their online and marketing presence, and this project was no exception.
This client had a sophisticated offering for an upscale market and clientele. They were very open to different approaches from the start. When they shared their tagline, “The Art of Buying and Selling Homes,” we were immediately drawn to our art-school roots.
Inspired by 20th-century art and design, we pursued a modernist, op-art direction, focusing on a reductive interpretation of the client’s initials.
