LBH
Strategy / Brand / Naming / Pitch-Deck / Social Media
LBH aims to make the dream of building a custom home a reality by greatly simplifying the process.
Many people aspire to build their own home, but the daunting reality of the task often deters them. LBH has developed a system that simplifies this process by breaking it into key stages, where homeowners are presented with curated choices. Each set of choices is priced as a block, ensuring homeowners stay on budget. This holistic approach results in a coordinated aesthetic throughout the project.
The client had already established their company name and refined their process while building their first homes. They approached us when they needed to present themselves more professionally and communicate their core message more effectively.
Our task was to align the presentation of their company with the high quality of their work. We began with a deep dive into their business to understand what was unique about their offering and how they treated their customers. We also explored what potential customers were looking for in a builder and their concerns about selecting the right one.
It became clear that the company needed to project competence, trustworthiness, and an expert understanding of the home-building process. We developed a brand identity system that included a logo, wordmark, pitch deck, business cards, social media templates, and marketing materials.
